Our founders have been associated with the FM Radio space since the advent or privatization of FM radio in India i.e. since the year 2001. This is one of the primary reasons why we have an undoubted supremacy in the genre of radio advertising. Our team of experts dedicated to creating radio advertisements are driven by the urge to create audible excerpts that are anything but music to the ears. With an extensive tie up with some of India’s best radio stations, we excel at giving our clients the best possible audiences (both in terms of quality and quantity) to engage with across the nation. Furthermore, more than eleven years of exposure into the industry of making and placing radio ads has given us a hands on experience and knowledge sufficient to be able to place the ads within specific time durations with dexterity so as to get the best ROI for our clients. It will not be bragging to say that our radio advertisements have been praised for being extremely creative as well as apt at the same time by our clients and audiences alike.
Live Reads: Live reads are amongst some of the fundamental but well effective radio advertising techniques that require the host or anchor of a particular radio show on a particular radio channel to voice the advertisement of your brand personally. A typical example would be a host announcing the radio advertisement script for the sale of a localized commercial property amidst an ongoing talk show. There are several benefits of advertising through live read, some of which being targeted advertising, increased engagement and real time script customization. This type of radio ads are most suitable and effective for brand development purposes concerning the localized businesses. However, the effectiveness of these type of radio ads depend a lot on the popularity of the respective radio show anchor who announces it live during a show.
Sponsored Ads: This is yet another type of radio advertising where short segments amidst the peek time of a particular radio show, weather reports, traffic updates or the title of a particular radio show itself is lent out for advertisements by a typical radio channel. A typical sponsored radio ad sounds something like- “today’s weather update is brought to you by xyz brand.” The prime benefit of opting this type of radio advertising is that a typical sponsored radio ad is always prioritized to be scheduled for the first spot during the commercial breaks, thus making it audible to more audiences before they turn over to other channels. It usually has a higher reach as compared to other formats of radio ads. This type of advertisements are most suitable for brands willing to go for a grand launch or aware the potential market of their presence.
Produced Spot: Yet another type of radio advertising that has gained popularity over the years, a produced spot can be a straight read by a solo or a group of voice artists or incorporating multiple audible plots to give out the advertisement during commercial breaks. However, the most preferred and popular form of a produced spot radio advertising is jingles. A Jingle is basically a melodious (or not) short song that gives out the core message of the advertisement through numerous engaging ways. In short, a typical jingle leverages the connection between music and memory and helps the advertisements stand out for longer periods unlike their counterparts. Well recognized brands know this and bring it to use almost all the time. For example, Nerolac (the paint brand) used the jingle “Jab Ghar Ki Raunak Badhani Ho, Deewaro Ko Jab Sajana Ho…” intelligently to market its products. Similarly, Amul (the milk brand) used the jingle “Amul The Taste Of India…” for its marketing.