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100 Best Quotes on Advertising & Marketing

100 Best Quotes on the rising and marketing Advertising industry emerged with the advent of the printing press or even before that and modern advertising took place in the 16th and 17th Century and after the 1900s it expanded across the globe with the commercialization of all the mediums in the world. Advertisements are the major reason why some of the most famous brands are still very much in the game. During that time advertising saw amazing campaigns which were led by some genius minds whose words on advertising are still relevant. Let’s look down on some words of advice that reveal the power of advertising and marketing and give us insight into how it's done. Power of content in advertising and marketing:

1. “Content is king.” –Bill Gates

2. “Content Marketing is not simply a campaign or a tactic, it’s a commitment.” – Valerie Uhlir, partner at Ethereal Innovations

3. “Content builds relationships. Relationships are built on trust.
Trust drives revenue.” – Andrew Davis, marketing speaker & bestselling author

4. “Don’t build links. Build relationships.” –Rand Fishkin, founder of Moz

5. “Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” –Robert Rose, content marketing strategist

6. “Content Marketing is no longer a numbers game. It’s a game of relevance.” –Jason Miller

7. “Good content isn’t about good storytelling. It’s about telling a true story well.” Ann Handley, head of content at MarketingProfs

8. “Content should ask people to do something and reward them for it.” –Lee Odden, digital marketer and strategist

9. “Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well.” –Tim Frick, principal of MightyBytes

10. “Content is the atomic particle of all digital marketing.” –Rebecca Lieb, media & content strategist

11. “Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.” – David Beebe, branded content producer

12. "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." -Leo Burnett

13. "We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'" -Leo Burnett Advertising Quotes on being Honest with your audience:

14. "There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster." -Jerry Della Femina

15. "The most powerful element in advertising is the truth." -Bill Bernbach 16. "Facts are irrelevant. What matters is what the consumer believes." -Seth Godin

17. "I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death." -Leo Burnett

18. "Telling lies does not work in advertising." -Tim Bell

19. "That's the kind of ad I like, facts, facts, facts." - Samuel Goldwyn

20. "Our job is to bring the dead facts to life." -Bill Bernbach

21. "The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself." -Leo Burnett

22. "The worst thing for a brand is to have a kind of false part of who they are exposed out there." -Lee Clow

23. "Certainly, it seems true enough that there's a good deal of irony in the world ... I mean, if you live in a world full of politicians and advertising, there's obviously a lot of deception." -Kenneth Koch

24. "Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out." -David Ogilvy

25. "The advertisement is the most truthful part of a newspaper." -Thomas Jefferson Advertising Quotes on Brand Image:

26. “Brand is just a perception, and perception will match reality over time.” –Elon Musk, CEO of SpaceX and Tesla.

27. “A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” – Scott Cook, co founder of Intuit

28. “Your culture is your brand.” –Tony Hsieh, CEO of Zappos

29. “Your personal brand is what people say about you when you are not in the room – remember that. And more importantly, let’s discover why!” – Chris Ducker, personal brand entrepreneur

30. “Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.” –Jason Hartman, CEO of Platinum Properties Investor Network

31. “We elect and buy from people we like. Likability is number one. We also need to believe they are honest, and have our best interests at heart.” – George Farris, founder of Farris Marketing

32. The keys to brand success are self-definition, transparency, authenticity and accountability. –Simon Mainwaring, marketing consultant

33. “Your brand is a story unfolding across all customer touch points.” –Jonah Sachs, author & entrepreneur

34. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” –Jeff Bezos, CEO and founder of Amazon

35. “If people believe they share values with a company, they will stay loyal to the brand.” –Howard Schultz, CEO of Starbucks

36. Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.” –Richard Branson, founder of The Virgin Group Advertising Quotes on Creativity:

37. "Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process." -David Ogilvy

38. "I've learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one." -Leo Burnett

39. "In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create." -David Ogilvy

40. "To swear off making mistakes is very easy. All you have to do is to swear off having ideas." -Leo Burnett

41. "An idea can turn to dust or magic, depending on the talent that rubs against it." -Bill Bernbach

42. "I don't know the rules of grammar ... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular." -David Ogilvy

43. "There are a lot of great technicians in advertising. And unfortunately, they talk the best game. They know all the rules ... but there's one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion." -William Bernbach

44. "Advertising is the ability to sense, interpret ... to put the very heart throbs of a business into type, paper, and ink." -Leo Burnett

45. Creativity makes life more fun and more interesting. ~Edward de Bono 46. "Creativity is like washing a pig. It’s messy. It has no rules. No clear beginning, middle or end. It’s kind of a pain in the ass, and when you’re done, you’re not sure if the pig is really clean or even why you were washing a pig in the first place." -Luke Sullivan

47. The way to ratchet up our species is to get better things to more people – products with spirit and creativity. ~Steve Jobs

48. "Nothing comes from nothing. You must continuously feed the inner beast that sparks and inspires." - George Lois

49. "Creativity and innovation are about finding unexpected solutions to obvious problems, or finding obvious solutions to unexpected problems." -Rei Inamoto

50. "If it doesn't sell, it isn't creative." -David Ogilvy

51. Creativity is just connecting things. ~Steve Jobs Advertising Quotes on Social media marketing:

52. “Social media creates communities, not markets.” –Don Schultz, marketing pioneer

53. “Social media is about sociology and psychology more than technology.” –Brian Solis, blogger, author, & keynote speaker

54. “Getting the like is easy. It’s a light action. Anything else requires trust.” – Jon Loomer, Facebook Ads expert

55. “Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media in one big way.”– Shiv Singh, marketing author

56. “Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart, digital marketing executive

57. “Sell-sell-sell sales methods simply do not work on social media.” –Kim Garst, social media strategist

58. “Lead people with what they want. – Lead with what they’ve already said. – Lead people from where they’re at. – Lead them with the things that concern them.” – Sandi Krakowski

59. You cannot buy engagement. You have to build engagement.” –Tara-Nicholle Nelson, CEO of Transformational Customer Insights

60. “Transparency may be the most disruptive and far-reaching innovation to come out of social media.” – Paul Gillin

61. “The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” – Kami Huyse

62. “People want to do business with you because you help them get what they want. They don’t do business with you to help you get what you want.” – Don Crowther

63. “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos

64. “Going viral is not an outcome; it's happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” – Lori Taylor

65. “Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman Advertising quotes on importance of storytelling:

66. “Like all kinds of storytelling, whether it’s an ad, whether it’s a doc, whether it’s a book … a story speaks to you at a particular moment in time, it means something to you and then you express it.” -Gurinder Chadha – Movie Director

67. “Storytelling is joke telling. It’s knowing your punchline, your ending. It’s knowing that everything you’re saying from the first sentence to the last is leading to a singular goal. And ideally confirming some truth that deepens our understanding of who we are as human beings.- Anonymous

68. “The greatest story commandment: Make me care. Please, emotionally, intellectually, aesthetically, just make me care.” -Andrew Stanton – Filmmaker

69. “Consumers are too good at sniffing out inconsistencies for a marketer to get away with a story that’s just slapped on.” -Seth Godin – Marketer, Author, Speaker

70. “In the modern world, impactful brand storytelling is about how to look your audience in the eye, digitally.” -Amelia Veale, Narrative Marketing

71. “Storytelling is about connecting to other people and helping people to see what you see.” -Michael Margolis, Narrative Strategist

72. “Brands are built around stories. And stories of identity – who we are, where we’ve come from – are the most effective stories of all. This storytelling is a powerful way to bring brands to life.” -Bill Dauphinais, Lucha Capital Management

73. “Whatever you do and whatever story you’re writing, make it human – make sure the human element is at the centre of it and shapes it.” -Jacob Moss

74. “Storytelling comes naturally to humans, but since we live in an unnatural world, we sometimes need a little help doing what we’d naturally do.”-Dan Harmon, Writer & Producer

75. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet

76. “It is generally much more shameful to lose a good reputation than never to have acquired it.” – Pliny the Elder

77. “What kills a skunk is the publicity it gives itself.” – Abraham Lincoln 78. “Reputation matters because your behind is always behind you.” – Happy Masina

79. “There is no such thing as bad publicity except your own obituary.” – Brendan Behan

80. “Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson Quotes about importance of Public Relations along with advertising:

81. “Publicity is a great purifier because it sets in action the forces of public opinion, and in this country public opinion controls the courses of the nation.” – Charles Evans Hughes

82. “Since we cannot change reality, let us change the eyes which see reality.” – Nikos Kazantzakis

83.“We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics.” – James E. Grunig

84. “Public-relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive petals are hidden by sturdy blooms.” – Alan Harrington

85. “PR means telling the truth and working ethically – even when all the media want is headlines and all the public wants is scapegoats. Public relations fails when there is no integrity.” – Viv Segal of Sefin Marketing

86. “Publicity is the very soul of justice. It is the keenest spur to exertion, and the surest of all guards against improbity.” – Jeremy Bentham

87. “We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics.” – James E. Grunig

88. “Without publicity there can be no public support, and without public support every nation must decay.” – Benjamin Disraeli

89. “Publicity is the life of this culture – in so far as without publicity capitalism could not survive – and at the same time publicity is its dream.” – John Berger Quotes about on effective advertising:

90. A good advertisement is one which sells the product without drawing attention to itself.” – David Ogilvy

91. “An ad is finished only when you no longer can find a single element to remove.” – Robert Fleege

92. “What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David Ogilvy

93. “Every time a message seems to grab us, and we think, ‘I just might try it,’ we are at the nexus of choice and persuasion that is advertising.” – Andrew Hacker

94. The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Luck Gossage

95. “If you break the rules, you’re going to stand a better chance of breaking through the clutter than if you don’t.” – Tom McElligott

96. “Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.” – Leo Burnett

97. “If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” – Henry Ford

98. “Content is king, but marketing is queen, and runs the household.” – Gary Vaynerchuk

99. “A man who stops advertising to save money is like a man who stops the clock to save time.” – Henry Ford

100. “I’m not saying that charming, witty and warm copy won’t sell. I’m just saying I’ve seen thousands of charming, witty campaigns that didn’t sell.” – Rosser Reeves Advertising is what keeps the brand alive and if done correctly it can do wonders.

We at Creative Thinks Media have a dedicated team who works in creating the most effective advertisements for our clients. Our goal is always to make the brand presence as wide as possible and create more impactful and memorable advertisements campaigns. We come with the expertise of more than 12 years in Advertising and we assure our clients the best quality and best results.

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