Radio advertising is a form of advertisement in which broadcasting of a promotional content or material over radio for the intent that it is disseminated to a large audience. The different types of radio advertising services include Spot advertising which is for a specific date and time, Sweep advertising that is aired over a specific time only, or when a business firm sponsors a segment which is called Program sponsorship, or whether it is creating ads for the advertiser which comes under the production services.

History of Radio Mirchi

The history of Radio Mirchi dates to 1993 when it started its operations in Indore, Madhya Pradesh. Earlier it was a government undertaking and then an initiative was taken by the government to privatize the radio broadcasting sector. Mirchi has a widespread network of 76 radio stations that are operational in 63 cities nationwide. The Radio mirchi operates in the audible frequency of 98.3 FM, and which all cities radio mirchi is playing are major cities like Gurugram, Faridabad, Rohtak, Bahadurgarh, Sonipat, Panipat, Hansi, Jind, Meerut and cities that come within a range of up to 70 Kms radius. The Radio advertising is one of the most effective ways grow your business and gathering a large mass of audience by establishing your brand value.

Get started with Creative Thinks Media: your personalized advertising service provider

Creative Thinks Media is a leading creative ad agency that excels in providing quality service to their clients. The aim of our creative content creators and team is to provide their clients with the best deal for any ad related service. As being in the mainline for more than 16 years Creative Thinks Media has maintained good relations with all their clients and this has helped in having a greater reach of audience in comparison to other ad service providing agencies.

Creative Thinks Media - Best Radio Ad Service Agency In Delhi – NCR

Since the privatization of FM radio in India the founders of the agency have been associated with it. Having extensive tie up with the top radio stations they thrive to give the most authentic audience both in quality and quantity. Some of the types of radio ads that we feature are as follows:-

Live reads - The most common yet the most effective radio Mirchi advertising technique which is done by a host or anchor of a particular show or program. These types of ads are best suited for effective brand development of local scale businesses. Pin point targeted advertising and increased audience engagement are some of its cons.

Sponsored ads – In between of a radio show or programme some small segments of ad are run over and features like title, date and time, weather some sports update which are lent out for advertisement. These types of ad are reaching more audience as they are continuously listening to it even while tuning in – between stations. These types of ads are most suitable for brands that are doing a great launch in the market or trying to increase their potential presence in the market.

Produced spot – Incorporating advertising via various audible plots during commercial breaks, basically a jingle that has gained popularity in the recent years. A jingle establishes a connection between music and memory that is retained in the minds of audience for a very long time.

Radio mirchi advertising cost

• Average cost of radio mirchi ad: Rs 750/ 10 secs (approx.)
• Average cost of a RJ Mention: Rs 5000 (approx.)
• Average cost of a studio shift: Starts from Rs 3.5lakhs (approx.)
• The time checks and the sponsorship tags rates depend on the seasonality and volume of the advertising made.

The Radio advertising services that are offered are:

Jingle – A creative musical advertisement that connects the music and the memory that helps the audience to recall the brand.

RJ mentions – The live mentions of the brand that are done by the RJ in between the show.

Studio shift – An appropriate time which has an amalgamation of both content and information to keep the audience engaged.

Sponsorship tag – Associating your brand with a popular show and branding at the start and end of the show.

Conclusion

Hence Creative Thinks Media is one of the leading radio advertising agencies which knows to deal the needs of the client by thoroughly studying the market and catering the needs according to your wants and if you want to have a pocket – friendly ad costing in radio mirchi you can levy your services from our firm and we will negotiate it at the best price for you.

For best Radio advertising services, you can rely on the expert services of INS accredited agency Ritz Media World.

Contact RMW today at the below number: +91 7290002168

Or

 Write an email at info@ritzmediaworld.com for further enquiry.