Best Of Big B: The King Of Indian Advertisements
The first superstar of Bollywood, Amitabh Bachchan, fondly known as Big B needs no introduction. The veteran actor is deeply loved by his audience and garners immense support for everything he does.
When it comes to endorsements and advertisements Amitabh Bachchan is one of the most sought-after actors owing to his popularity and relatability amongst the masses. Amitabh Bachchan is a brand in himself and massively affects the growth, reputation, and popularity of the brands he works with. He is ranked as one of the highest-paid celebrities to feature in endorsements. He is widely known as a celebrity who addresses social causes and becomes a part of such advertisements. Big B has given us many memorable advertisements, here are a few of them:
- Polio Vaccine
“Do Boond Zindagi Ki” The impact this statement made is incomparable to any other advertisement with any other celebrity, period. Amitabh Bachchan was the face of the polio campaign which was devised to spread more awareness about the easy availability of polio vaccine. His simplicity made him the perfect choice for the campaign.
2. First Cry
After the birth of his granddaughter, Amitabh Bachchan was made a part of a First Cry advertisement. The Ad Big B in confusion while shopping for infant clothes. Following this ad, growth in sales was seen by First Cry. The Ad successfully resonated with the people and passively offered them a chance to connect with Big B.
3. Just Dial
Another very famous advertisement bagged by Amitabh Bachchan is that of Just Dial, the renowned search portal that is just a call away. In Ad, Big B can be seen portraying how the “JD app” surpasses all its competitors and is a one-stop-shop for all your needs.
4. Swach Bharat
The veteran actor is known to raise awareness about social causes. One such campaign that he promoted was the “Swach Bharat.” It stands for the construction of a useable washroom in all the rural areas. The ad very politely talks about the benefits of a washroom and the ill-effects of defecating in open.
5. Navratna Oil
Big B is truly a man of many personas. In this ad he can be seen in the role of an office worker promoting the “thanda thanda” navratna oil to ease your worries and have a stress free day.
The famous tagline “Kuch Meetha Hojaye” which later become a recognition factor for the brand Cadbury was brought in by Big B. The advertisement emphasized on celebrating the smaller things in life with something sweet.
7. Kalyan Jewelers
An ad for this brand features Amitabh Bachchan with his daughter Shweta Nanda. It beautifully shows the charm that jewelry adds to every occasion. The scene featuring Big B buying jewelry for his daughter evokes a very relatable emotion in the audience.
An ad by this beverage brand featured not just one but two sensational personalities. A few years ago Big B and Sachin Tendulkar came together for a very famous Pepsi advertisement with the very famous tagline “yeh dil mange more,” remember right?
Our beloved Maggi has also featured Amitabh Bachchan in one of its campaigns. In the ad, the actor can be seen pitching the notion of happiness while enjoying “2-minute wali Meri Maggi”
This campaign not only won several awards over the years but also created a benchmark with Amitabh Bachchan as its face. Big B became a part of an initiative by the Gujarat government to promote its tourism. In the advertisement “Khushboo Gujarat ki” the actor can be seen exploring the culture of Gujarat and urging people to travel to Gujarat.
There is no avenue that Amitabh Bachchan hasn’t touched and aced. He is one of the finest actors Bollywood has ever seen and he sure leaves a mark with his onscreen presence.
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