FM Radio Mirchi Advertising

When it comes to reaching millions of urban and semi-urban listeners across India, Radio Mirchi stands out as one of the most effective FM radio channels for advertising. With its catchy tagline “It’s Hot!” and presence in over 63 cities, Radio Mirchi offers brands a powerful platform to connect with a diverse audience through music, RJ-driven content, and local flavor. Whether you're promoting a new product, launching a service, or running a festive campaign, Radio Mirchi advertising cost is flexible and varies based on the city, time slot, and ad duration—making it a suitable option for businesses of all sizes.

But why choose Radio Mirchi for your marketing campaign? The answer lies in its wide reach, high listener engagement, and localized influence. From metro cities like Mumbai and Delhi to tier-2 towns, Radio Mirchi helps brands create strong recall and drive real-world action. In this article, we’ll break down the advertising costs of Radio Mirchi and explain why it's a smart choice for your next audio campaign.

Why Radio Mirchi is the Best Choice for Radio Advertising

Radio Mirchi is one of the largest radio networks in India, you must be wondering which all cities is Radio Mirchi Playing? This radio station operates in 63 cities across the entire country. Radio Mirchi offers a variety of advertising services which includes RJ mentions, sponsorship tags, time checks, interviews as well as free commercial time (FCT) slots etc.

The tagline for Radio Mirchi is “Mirchi Sunne Wale Always Khush”. These advertising costs vary on the basis of the city you advertise it in, the tie slot chosen and the duration of the ad. Prime time slots are generally more expensive as compared to the non-prime slots.

Radio Mirchi Advertising- 98.3 FM has built its audience over the years which helps them to stand as one of the best radio stations in the country. Their ads ensure good and proper brand recognition in the market.

Experience the feeling of excellence with Creative Thinks Media:

Creative Thinks Media, as one of the top and leading FM Radio Mirchi advertising agency, always wishes to provide our clients with the best rates of the ads. Any individual or an organization would want the promotion of their business to be done by someone who has an expertise in that field of work and our company catches the eyes of the audience.

The strong network and connections with various radio stations helps the clients in fulfilling their objectives. The company has also maintained good relations with the leading radio stations such as radio Mirchi. The more extensive the radio advertising agency's network, the simpler it becomes for the client to reach a larger audience.

Radio Mirchi Advertising options offered are:

1. Jingles: The catchy musical advertisements which creates a brand recall.
2. RJ Mentions: Live mentions of the product by the RJ during their show.
3. Studio Shift: A proper airtime where the brand is highlighted along with some interactive content which keeps the listeners involved.
4. Time Check: Short ads which are played before or after the time is announced.
5. Sponsorship Tag: Branding which is done either at the beginning or the end of the radio show, associates your brand with some popular show.

The experience and knowledge gained over the years have helped us lead the industry. But as they say “All that glitters is not gold”, we had our share of ups and downs along the way which just helped us get better and better.

Radio Mirchi Advertising Cost and Price Details (2025 Updated)

• An average rate of Radio Mirchi Advertising is Rs 750/10 secs (approx.)
• Cost for RJ Mention: Rs 5000 (approx.)
• Cost for studio shift: Starts from Rs 3.5 lakhs (approx.)
• Cost for time check: It depends on seasonality and the volume
• Cost for sponsorship tag: It depends on seasonality and the volume

Radio Mirchi also offers advertising during certain programs which are tailored to different interests or demographics. For example: Music shows, sports programs etc. Apart from this, they also offer sponsorship opportunities for different events, segments that can provide more interactive advertising options.

The radio Mirchi advertising cost also depends on the audience size, time of the day, duration etc. For more detailed radio Mirchi ad rates, contact Creative Thinks Media. Our company can provide you with all the specific pricing and plans customized just according to your needs.  The work is done with the motive of the advertisement reaching the target audience. The company plans out the services and makes the strategies on the basis of the research done. Through our years of work and experience, we are widely spread across Delhi NCR, making us one of the best radio ad agency.

Conclusion:

Radio Advertising continues to be an important aspect in the marketing mix and holds a crucial position in the market. Creative Thinks Media, hence one of the best radio advertising agency which started its journey 17 years ago, and today successfully has made a space in every client’s hearts. A team full of professional experts will help you with the best options available.