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Bollywood’s “Power – Couples” And Their Brand Value

The star-studded Bollywood has always been a focal point when it comes to advertisements and promotions. A lot of brands often signs celebrity couples as their face to endorse their products. A study conducted by the Indian Institutes of Human Brands has established celebrity couples as “Sparklers” and focused on how several brands profit from such deals. Our list comprises of the top six “power- couples” that are making the most of their popularity.

Virat Kohli & Anushka Sharma

Fondly known as Virushka, this couple has been making headlines since they first featured together in an Ad. Virat and Anushka have left their make globally and are a force to reckon with when it comes to bagging endorsements. The couple stirred the fire with their Manyavar Mohey commercial and have recently gotten on board with Myntra and Google Duo. The couple grabbed the top position in the Made For Each Other (MFEO) parameter used in this study.

Saif Ali Khan & Kareena Kapoor

Bebo and Saif are one of the most sought-after power couples of Bollywood. Both of them are individually known for their good looks, amazing on-screen presence, and superior sense of style, and when they come together they are unstoppable. Saifeena is the face of Airbnb, a global vacation housing initiative, and well as V.I.P. Though the couple didn’t score too high on the MFEO parameter yet they still don’t face any drought in the number of endorsements they pack in their bag.

Alia Bhatt & Ranbir Kapoor

Both of them are India’s young heartthrob and ever since they have joined the ways they have opened up new avenues for themselves. From starring in movies together to signing brand endorsements this power couple is surely shooting to new heights. As of now, Flipkart is the sole brand that has signed them both together, and the couple perfectly fits in its image of being trendy, contemporary, and stylish. They are loved by their fans and show a lot of potential as a couple.

Deepika Padukone & Ranveer Singh

Nothing defines power better than the two of them. Deepika and Ranveer on their own are one of the highest-paid celebrities in India and post their marriage they have truly become a power couple. They appeared in their first commercial together for Lloyd after their marriage and were earlier seen endorsing rival brands. Their wedding has brought a new horizon for them and we would love to see them in more endorsements together.

Akshay Kumar & Twinkle Khanna

Khiladi and Mrs. Funny bones are another couple that leaves a mark every time they share the screen. From a sizzling episode of Coffee with Karan to their regal commercial for the renowned jewelry brand, PC jewelers the couple looks more refreshing than ever. Though Twinkle Khanna didn’t pursue her career as an actress it’s surely hard to miss her on-screen charm. Akshay Kumar has been the face of several brands throughout his career and has definitely nailed the endorsement segment.

Abhishek Bachchan & Aishwarya Rai Bachchan

While every couple on the block tries to exude a funky vibe, they have a mature and sophisticated vibe to them. They have starred together in commercials for brands like Prestige cookers and Lux. Their aura is a blend of modern and traditional which them a favorite amongst the audience.

Using power-couples to endorse brands is a very clever way to establish your brand in the market and to surpass your competitors. Every couple has a distinctive vibe to them through which they connect with their audience. Brands work with celebrities that fulfill the parameter of the brands, and this brings together a successful brand association.

Over the years there has been a massive rise in the number of celebrity and brand associations, and we at Creative Thinks Media excel at assisting brands in collaborating with the right faces. We are extremely proud of our successful collaborations with the Bollywood biggies likes Shilpa Shetty Kundra, Sonam Kapoor, Parineeti Chopra, Arjun Kapoor, and many more which resulted in several memorable Ad campaigns for our esteemed clients. A celebrity association adds that extra dash of charm and glamour to your brand and helps it resonate among your audience. Our celebrity management agency combined with our fully equipped production house will not only help you get on board the celebrity you want but will also help you produce a great commercial. For more details log on to

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