The Queen Of Bollywood – Deepika Padukone’s Brand & Advertising Association
A global symbol of film fraternity is our very own Deepika Padukone. She is popular, she is talented and has emerged as one of Bollywood's most successful actors of our time. Deepika's fanbase has also made her a top choice for advertisers, and this popularity can only rise with the recent developments in her personal life. Without further ado here are the products for which Deepika Padukone has so far advertised in her career.
Deepika Padukone has already attained the title of the leading Bollywood actress with back to back hits. She has recently become the first actress to feature on the top five of the Forbes India Celebrity 100 list.
The actress also won the title of Bollywood's 'Most Beautiful Woman in the World' a few months ago.
The actress has been a favorite face for numerous brands, from Tanishq to Coca-Cola, Oppo and Axis Bank. She has designed her personal and professional brand continuously and intentionally. Interestingly, Deepika remains a favorite face for brands even after 13 years in the industry. Breaking Bollywood’s stereotypes, she has played numerous unorthodox roles within the industry.
In this article, we look at her ever-increasing importance for the brand and brand partnerships.
Deepika Padukone and her partner, Ranveer Singh, were roped in as Lloyd India's brand ambassadors in March 2019.
- Tetley Green Tea
In March 2018, Deepika Padukone became the principal face of Tetley Green Tea ads.
- Vitals from Nestle Fruits
In September 2018, Deepika's first ad film for Nestle Fruits Vitals was released.
Deepika’s ad film for Jio got very famous during the 2018 IPL.
- Paris L’Oréal
In March 2017, Deepika Padukone became L’Oréal Paris' Global Brand Ambassador.
- All about you
Deepika is also her own fashion brand’s chief endorser, All About You.
- Axis Bank
Since 2014 Axis Bank has been at Deepika's kitty.
India's leading manufacturer of Bath fittings and sanitary ware, Jaquar Group, made Deepika its brand ambassador in 2017.
Deepika has done two big commercial films with this smartphone brand opposite Sidharth Malhotra so far
- Royal Atmosphere
As the brand ambassador of Royal Atmos paints in 2017, Deepika was roped in.
For several years now, Deepika has been working with Tanishq. In 2018, with the actress, the company released a new collection with the name Gulnaaz.
Deepika has done many ad movies for this multinational soft drink brand over the years. Deepika put an end to her relationship with Coca-Cola before signing an endorsement contract with Tetley Green Tea.
As of 2017, Deepika has endorsed this online travel portal.
- Venus Gillette
Deepika Padukone became GilletteVenus Hair removal razor’s brand ambassador in 2015.
In 2016, after becoming Vistara's first brand ambassador in 2016, Deepika became famous in the international ad community.
Via various ad films, Deepika was seen endorsing the Good Day biscuits by Britannia.
Alongside Purab Kohli, Deepika endorsed this famous Indian coffee brand.
With many other leading Indian actresses, Deepika has shared the name of a Lux person.
In 2014, Deepika was made the principal face for Kellogg’s safe variants.
- Parachute hair oil
Parachute Advanced, the hair oil company, revealed Bollywood beauty Deepika Padukone as its new brand ambassador and face. She was part of their new campaign entitled "World's Best Hair," of which the TVC debuted in 2012. Through this campaign, Parachute Advanced reveals the results of international hair research showing that Parachute Advanced gives you the Best Hair of the Planet. The TVC shows Deepika receiving a sash with the World's Best Hair title, which she passes on to all other users of Parachute Advanced with fine, beautiful hair.
- Close-Up Toothpaste
The famous commercial Close-Up with the captivating line 'Kya aap Close-Up Kartehain? 'Does Deepika Padukone feature? Yes! Yes! This piece of data will certainly lead you to a flashback. The girl dancing in the bathroom in the TVC is none other than Deepika, along with an animated Close-Up toothpaste.
While the commercial with its packaging became popular overnight, the girl featured in the ad also reached millions.
For the first Pepsi ad in the Youngistan series in 2008, Ranbir, Deepika and SRK were featured together. Pepsi’s latest commercial was a super-hit and unleashed the brand's 360-degree activation. JWT's Agnello Dias and SoumitraKarnik were the imaginative minds behind this ad. AbhinayDeo, of Ramesh Deo Productions, directed the TVC.
In the past, Pepsi, BSNL, Yamaha, NaihaaMangalyam, Limca, Seemati Silks, Levis, PC Chandra, Liril, Neutrogena, Hewlett Packard were also advertised by Deepika Padukone.
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Creative Thinks Media, a Noida-based advertising firm, provides advertising and branding services. They are trained in the networks of radio, outdoors and online media.
Creative Thinks Media has formed an excellent combination for digital and commercial ads, specialized radio, TV ads, publicity, print advertisement, etc., as well as for modern internet and numerous social media platforms such as Instagram, Twitter, Facebook, etc.