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Importance Of Digital Platform Marketing For Brands in India

What is promoting brands on digital platforms or DIGITAL MARKETING?

Importance of digital platform marketing for brands in India

The term ‘Digital Marketing’ is used a lot these days. But what exactly is digital Marketing?

Promoting your brand through digital platforms or Digital Marketing is the promotion of goods or services using emerging technology, especially on the Internet through various means like cell phones, display ads and all other digital and social media. Digital marketing includes SEO (search engine optimization), optimization of social media, SEM (search engine marketing), and marketing through email, mobile, content, blog, etc.

India is today’s internet and digital world

Importance of digital platform marketing for brands in India

India is currently the 10th largest country in the economy, and also has the world's second-largest population. A survey in 2019, which includes top brands and businesses, stated that 15-20 percent of a company or brand’s marketing budget is devoted to digital marketing and advertisements on social media. With 25 Crore Internet users, India is ranked 3 Worldwide in Internet users ranking. This is just a glimpse of how big the target audience of brands and companies in India is, and these numbers are not stopping and are only going to increase with time.

From this information, the importance of digital marketing and social media in brand advertising could be understood.

Importance of Digital marketing for brands in India

Importance of digital platform marketing for brands in India

The main factors which highlight the importance of digital and social marketing in India are-

1. Millennial Generation - By the end of 2020, 1 out of 3 adults in India will comprise of "Millennials". These are 18-35 year-olds who were either born or their early years were in the 2000s and are therefore called the "Internet Generation". The way Millennials and today’s youth access information before buying a product or service is different from old methods and traditional means.

Here are some crucial things about them which will certainly help your brand reach to them-

• Millennials are not using laptops-they’re using mobile devices.

• Millennials don't drive- Instead, they use cab services and utilize this extra time to stay connected to social media using mobile devices.

• Millennials prefer platforms or web surfing to do product/service analysis. So, goodbye Hoarding Ads!

Importance of digital platform marketing for brands in India

• Millennials are not going to marketplaces – they’re shopping online and they're not afraid to purchase pricey online items either.

• Millennials are constantly connected to the Internet & will mostly buy from an online company. If you don't have an online presence you don't have a presence for them at all.

• Millennials need Options – Because they are not worried about buying any product/service online, they will be willing to buy products/services offered worldwide as long as the company has reliable testimonials.

• Millennials are not watching TV, they watch Netflix and Prime instead. This Millennial Generation loves the "Curated Content" concept. They don’t want to waste their time watching whatever shows on television networks. They prefer to see a video on a subject they’re interested in. So goodbye TV ads!

• Millennials are looking for Original Content. If you shoot a video with a model they will NEVER buy, they hate artificiality. They would rather shoot a video from their phone of an actual person talking real things about your brand.

Importance of digital platform marketing for brands in India

2. Accessibility – Digital Marketing is a marketing technique that you can immediately start using to market your products or services over social media and the Internet.

No need for "Television ads" or "Hoarding ads" and its huge budgets, you can get your online presence up and running in a few months by:

  • Having a great-looking responsive website with platforms like "WordPress," "Squarespace," "Wix" & "Shopify" with all the necessary features for your business is easy & quick. These platforms aren't that costly too & have great plugins you can use if needed for additional features.
  • At this point in time, ads placed on "Google," "Facebook" and "Instagram" are very cost-efficient. You can start your ad campaigns on social media platforms with a Cost to Click as low as Rs.10/-, and also understand what keywords people use to search for your products or services on the internet.
  • Using the platforms mentioned above, time-sensitive campaigns can be run on the internet so you can reduce your costs – for example, if you provide centric products/services like "Special Occasional Days" or "Festivals," you can only run campaigns during certain times and pause the remaining days.

3. Reach – Smart Phone usage alone in India is expected to increase nearly to 380 million users in 2020 & is expected to increase to 2.3 billion users worldwide according to the stats provided by Statista.

Importance of digital platform marketing for brands in India

By 2022 smartphone users in India will cross about 442.5 million. That simply means the market will only expand and your brand/company can either take advantage of this opportunity to expand or neglect it until it can no longer be.

4. Re-Marketing or Retargeting-A perfect chance to reconnect with customers who have been associated with your product/service.

If you've ever shopped online on "Amazon" or "Flipkart," you’d have found that the next web page you see will have an ad featuring the same items when you add goods to the cart & don't check out. This concept is called "Re-marketing or Re-targeting’’. This method basically reminds users that they are having products left in their cart and if still interested in them, can check out.

These platforms also sometimes offer additional discounts using Retargeting ads. This provides businesses with a huge opportunity to be present in front of the client to remind him of your product or service.

You may also use this strategy to run advertisements only for people who have:

Importance of digital platform marketing for brands in India

•   Have visited your site.

•   Taken a particular action on your website that shows they are interested in your product/service.

•   To offer additional discounts in order to push them to make a sale according to the desired action they took in step 2.

Retargeting is also appropriate for Business to Business companies to ensure that your advertisements match up with your prospects automatically, even though you are not on your laptop, on vacationor sleeping.

India is currently the world's second-biggest Facebook and YouTube customer base and, if this pattern is to be accepted, traditional marketing media such as TV, Print will soon be replaced by social media marketing as the marketing preference for each brand.

Importance of digital platform marketing for brands in India

5. Tracking – The Digital Marketing option allows you to track:

Importance of digital platform marketing for brands in India
  • How well in the market your Product or Service is performing
  • How does your ad campaign perform in the market
  • Calculating the ROI to see which medium will help you generate more revenues
Various Digital and Social Media Platforms and their features, importance for brands

WhatsApp

Importance of digital platform marketing for brands in India

• Months of active WhatsApp users surpass 1300 million because it provides more privacy for free instant messaging (personal and group).

• It is ideal for e-commerce, banks, and providers of individual services, travel and tourism.

• It maps behavioral data of users using it as Facebook's data repository. Businesses then use these to concentrate on relevant products to lead.

• It is allowed to communicate directly with users through partnerships with various businesses.

Twitter

Importance of digital platform marketing for brands in India
  • Twitter is a micro-blogging site designed to link to the world that tweets below 140 words and videos.
  • It allows for the freedom to express reviews on current issues and has about 328 million active users per month.
  • This platform is good for professionals with B2C and B2B skills.
  • With conversation, the brand image can be boosted and the hashtags can be used to target posts.

Facebook

Importance of digital platform marketing for brands in India
  • Facebook has more than 2 billion active users per month and is one of the best online media to connect through videos, posts, chats, etc. with friends and family.    
  • Marketing through Facebook builds trust and motivates users to sign up to the site rather than sell directly.
  • The Facebook marketing model includes sharing videos, posts on a page, promoting page, location, interest and demographic-based targeted and paid model for boosting pages and advertisements.

Instagram

Importance of digital platform marketing for brands in India
  • Instagram has over 700 million active users per month and is used for sharing photos and is linked to Twitter, FB and Flickr.
  • This is useful for local businesses, B2C, travel companies, visual content lifestyle brands, and photo-showing of the company's logo.

YouTube

Importance of digital platform marketing for brands in India
  • This is one of the biggest video sharing sites for local industry, entertainment, and B2C companies that have 1.5 billion active monthly users.
  • Marketing models include entertaining and educational videos to enhance engagement and you'll get more money if the view is greater.

LinkedIn

Importance of digital platform marketing for brands in India

  • LinkedIn is a social networking site that has around 500 million users each month and allows professionals and companies to connect to each other through job postings and personal professional knowledge.
  • This platform is suitable for MNCs to enterprise clients, B2B and small to medium-sized enterprises.
  • Models for marketing include boosting ads for the post and top menu bar.

Google+

Importance of digital platform marketing for brands in India
  • 440 Million active users. It helps blog posting and sharing, follows a community and connects to friends.
  • To local companies, B2B, B2C, and SMEs, this is very healthy.
  • Google+ marketing models include content sharing to drive more traffic, networking through Google Hangouts.

Conclusion

The two most important points regarding the future and increasing importance of digital marketing in India for Brands are-

Importance of digital platform marketing for brands in India

1. By 2022 the number of smartphone users will reach about 400 Million.

2. By 2020, Millennials will be the predominant adult generation which means that if you are willing to remain in any, your brand should be present on the Internet.

The start-up culture is a vital reason that has added to the growth of digital marketing and social media advertising in India which has developed into an environment that needs to move forward and market itself with the most financially sound procedures.

Importance of digital platform marketing for brands in India

As general methods such as – SEM (Search Engine Marketing), SEO (Search Engine Optimization), and SMM (Social Media Marketing) continue to rule the perch, marketing systems for new businesses and moreover brands and organizations in India will rely on these key elements of Digital Marketing to gain customers and develop.

About Creative Thinks Media

Importance of digital platform marketing for brands in India

A single-point advertising company based in Noida, Creative Thinks Media provides branding and advertising services, specializing in online media, Radio, outdoor. Creative Thinks Media since its inception in 2008 has helped many businesses to reach their target audiences.

Creative Thinks Media specializes in advertising on radio, advertising in TV, commercials, print advertising has created the perfect combination for modern marketing and commercial advertisement services in modern internet and social media advertising including Facebook, Twitter, Instagram, e-mail, etc.

As general methods such as – SEM (Search Engine Marketing), SEO (Search Engine Optimization), and SMM (Social Media Marketing) continue to rule the perch, marketing systems for new businesses and moreover brands and organizations in India will rely on these key elements of Digital Marketing to gain customers and develop.

Creative Thinks Media