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Why You Should be Using Radio Advertising

Although the internet has been able to influence billions of people around the world, we shouldn’t forget the fact that radio was among the first forms of communication. Astonishingly, radio still has a lot of listeners. Not all people have an internet connection, but almost everyone has a phone which makes up one reason for the radio’s active listeners.

t is sometimes said that it is more effective to listen to something rather than watching it and it holds true because a lot of people commuting to work or any other place can catch up on the latest news and listen to music with the help of the radio. When you tend to advertise using the radio, your future consumers/prospects will be influenced by the advertisement’s tone, copy, and the message. Also, since they’re listening to it, there’s a big chance that they’ll remember and search for it online or in-person. The benefits of radio advertisements are many including low-cost, effectiveness, and the ability to run it to a targeted audience.

With the advent of the television and the internet, many people predicted the fall of the radio but as time flew, the radio proved everyone wrong only to come back stronger than ever. Radio operators have come up with new ways to keep its listeners engaged with new programs such as news, celebrity chats, contests, apart from the music. Radio operators have also partnered with brands and run radio advertisements as the number of radio listeners seems to grow by the numbers. The radio doesn’t seem like falling anytime soon and so are your radio advertisements.

Making Use of Local Radio

If you’re hosting an event, advertising it at your local radio station would be your best bet. As most of the attendees you’d be targeting would be people who are local to your city, there’s a high chance of getting a large number of audiences. The same would apply to local businesses as well. If you just started out or want to increase your sales, you might want to try out radio advertising on a famous local radio channel.

Identifying the right Radio Stations

Selecting a specific radio station to run your advertisementsis essential. If a certain radio channel plays songs and hosts celebrity talks for young adults, it would be appropriate to run your ad there if it is targeting young adults. This will ensure that your advertisement will reach the right audience.

Just because you or people you know listen to a certain radio channel a lot doesn’t mean everyone will be doing the same. Before airing your advertisement, make sure you understand the demographics of listeners for various radio channels and run your ad in whichever you think might be the most appropriate.

Using your creativity

When you’re going for radio advertisements, you don’t have to worry about having expensive camera equipment or looking good for the video. As the ad would be completely audio, you can get as creative as you want and experiment with different tones, speakers, and script. You can add a touch of humour or even a tuneful jingle to make your radio ad more effective. The thing about advertising on radios is that you can easily captivate your future prospects just with a powerful voice.

Why radio advertisements are cost-effective

When compared to the advertisements run on televisions or on the internet, radio advertisements would cost you a lot less. The equipment, cameramen, crew required for television ads and the graphic designers, editors required for ads on the internet is much more than what’s required to run a radio advertisement. Radio ads would only require you to write a good script and hire a speaker to get the job done. The money saved here can be used for doing something for your company.


With the whole world tuning in to the radio, there couldn’t be a better time to air your radio advertisement. If you advertise online or in the newspapers, there’s a chance that viewers would be looking at other advertisements too or even miss yours but with a radio advertisement, listeners would have to listen to the whole thing before they can continue listening to music. Also, people listen to the radio the most in the morning while commuting to work or college which is why they tend to remember your advertisement too as they’d be starting off their day with a fresh mind. Radio advertisements would prove to be profitable for your company if used in the right way.

Creative Thinks Media