How To Be More Creative With Your Brand In The Current COVID-19 Market Scenario?
The recent spurt of the COVID-19 scenario has halted work for most of the industrial units. Not only the manufacturing sector, but all other sectors are also in a way trying to cope up with the situation for the better.
As most of the sectors, as well as different organizations, are dealing with the slowdown, the marketing tactics require a lot of revamping. It is time to ensure that through proper communication the strategy of the brand is maintained.
This seems to be the most testing time for most of the brands to get connected with their targeted audience. Below we are going to discuss ways in which you can get more creative with your brand amid COVID-19 lockdown scenario.
- Social Media To Play A Crucial Role
Anything tempting and visually appealing is bound to attract the audience. During these testing times, social media will play a huge role in channelizing and streamlining business communication. As most of the people are practicing social distancing, it is the best time to get through their social media platforms with creative video campaigns, infographics, etc.
With easy internet access, all thanks to Reliance Jio, there exist 375 million social media users across different platforms. Each platform has a unique tone of connecting to the audience and once you master that, your brand can effectively stand apart from others.
- Transition From Usual Marketing
If you have a product that can do wonders or sell during this period, keep a pause, reassess your business communication and come out with a sensitive, relevant, and positive message to touch the emotional chord of the targeted audience.
- Put up a Message, Educate Your Audience
Instead of using conventional marketing tactics, try this time to innovate and educate about preventive measures. By making them aware, you will be able to gain the trust of your audience. With resources at hand, the brand can utilize it in a strategic way to build the foundation or pillar of success and productivity.
- Communication needs to be Empathetic
At this time of crisis, brands cannot choose to be insensitive to the pandemic around. Being empathetic means, you need to be understanding as to which messages or campaigns you are going for.
If there is an act of kindness, you can easily craft your social media content and frame it accordingly. By using this marketing strategy you can grow your audience base organically. Your focus should remain more towards educating your audience through factual data.
- Offer Subscriptions
If you are an e-commerce company or are dealing with e-commerce stores then offering free subscriptions will work on your side. You must have noticed a lot many videos are related to DIYs. Have you ever thought about why such videos go viral overnight? This is because customers are able to get subscriptions for free and would love to sail through your products.
So these are some of the tactics using which you can innovate and make creative use of your marketing strategies during Covid-19 and generate revenue even during the lockdown period.
Creative Thinks Media is one of the most reputed radio advertising and marketing agencies in Delhi. Having 11 years of experience in the domain Creative Thinks Media can help you innovate with your marketing strategies and reap productive results.